Selling Your Home? Does ‘Staging’ Matter?

Photo of model home great room and kitchen

Home staging has become a popular method of making a home look its best, thus increasing its final selling price while decreasing overall time on the market. Home staging is an effective selling strategy but does it matter if your home is staged or not?

What is home staging?

Before we begin, let’s discuss what exactly home staging is. Home staging is about accentuating the positives about a home while making buyers feel at home. It’s more than just preparing a home to sell or decluttering and redecorating; staging is the finishing touch that changes a house to a home.

How does home staging help?

The main goal of home staging is to help buyers visualize how they can live in a home. This is especially helpful in a vacant home but also has benefits for an occupied home. It can be difficult for buyers to see themselves in a home or how a room can live and staging a room to show its purpose can help. Buyers can easily be distracted by how a room is currently furnished or laid out and miss out on its potential.

Ultimately, staging your home isn’t a requirement to sell your home. Outside conditions such as low inventory, location or neighborhood desirability or even a preferred school district can be enough to sell a home without staging. However, if you’re in a competitive seller’s market, staging could give you a leg up.

Easy home staging tips

Every home can reap the benefits of home staging. Thankfully you don’t have to hire a professional to successfully stage your home. Here are a few simple tips that can get your home “show ready:”

  1. Depersonalize and declutter, but not too much. A common mantra among home stagers is to depersonalize and declutter but you want to be sure to strike a balance between a home and a clean slate. While you should remove some personal photos and mementos, you still want your home to look like it’s been lived in (especially if you are still living it in while it’s on the market!) and one that buyers can make their own.
  2. Deodorize and clean. People like clean, uncluttered and fresh-smelling homes so take the time to do a deep clean of your home, paying special attention to areas that may hold onto smells, especially if you have pets.
  3. Free up some space. Review your current furniture and configuration. Sometimes all you need to do is rearrange the furniture or remove a piece. Don’t forget to remove some items from your closets to make them look larger as well.
  4. Go neutral. That deep red dining room may make your heart skip a beat but could be a potential buyer’s worst nightmare. It’s a smart move to paint your walls a neutral color if they aren’t already. This keeps buyers focused on the room instead of the paint on the wall.

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